![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
One of the greatest marketing plays of all time was a pair of untied PUMAs 💰 @nicekicksvault adidas and PUMA had a “Pelé Pact” which… | Instagram
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045529-11585373-image-m-53_1672399672222.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![The Unofficial History of the FIFA World Cup™ Competition: Football boots: Boot sponsorship and player endorsement - the first 50 years (1950 - 2010) The Unofficial History of the FIFA World Cup™ Competition: Football boots: Boot sponsorship and player endorsement - the first 50 years (1950 - 2010)](https://1.bp.blogspot.com/-Jpk83noIOro/WsbTlktqWTI/AAAAAAAAoOo/4RidRlc6wmoDA-6E4WCEOV4OKhTqpGYWACLcBGAs/s1600/1970_Pele%25CC%2581.jpg)
The Unofficial History of the FIFA World Cup™ Competition: Football boots: Boot sponsorship and player endorsement - the first 50 years (1950 - 2010)
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg?w=414)